About 24 and Up

24 and Up was founded with a clear purpose: improve the speed and outcomes of software startups by combining investment and hands-on entrepreneurial support in a way that traditional venture capital does not.

‍Investors bet on teams when they provide funding but often remain distant from the day-to-day challenges of building a company. This leaves founders with little operational guidance. Drawing from his experience in launching successful companies like Pendo, founder Eric Boduch created 24 and Up to serve as a true partner, co-creating businesses with founders to shape products and provide active involvement in solving the complex problems of early stage startups.

The studio collaborates with entrepreneurs on everything from product development to market strategy, providing our team of seasoned engineers, designers, and operational experts to ensure early-stage companies have the best chance of success. By focusing on a select number of startups each year, our team is able to provide personalized engagement based on the founders’ vision and operating plan to help turn concepts into successful companies.

This hands-on co-founding approach, supported by a team of subject matter experts who have built companies from the ground up, makes 24 and Up an ideal partner for entrepreneurs looking for more than just capital — they want guidance, experience, and a trusted collaborator to work closely with.

In partnership with founders, we aim to create three new software companies each year.